When this happens it can be frustrating.
Everyone will wrongly have their sent or received items labelled as spam at some point, which can affect your business.
You need to check your spam folders regularly and encourage your clients to do the same, simply as good practice.
You are on industry standard Google or Microsoft email services which is the best email service money can buy. Therefore when you go into spam, rest assured it is NOT an issue with your service, but more likely the way you are sending your emails, or simply a mis-labelling by Google/Microsoft.
Here are the most common reasons your emails may be going into your customers' spam folders:
- Attaching files
You can attach the odd picture to your emails, however if you're sending lots of images, large files or things like PDFs, you should be using a service like WeTransfer or Google Drive. Attaching them to emails can look suspicious and mean you get labelled as spam.
- Email signature
Check the wording or format of your email signature. Including images can cause you to go into spam, as can 'sales' looking wording. Remember that email providers are working to stop sales emails getting through, so make your signature simple, personal and as brief as possible. But do make sure you have one, as the absence of one can be just as bad.
- Sales emails
If you are sending out emails selling your services, filters may label you as spam. Again, they are looking for cold-call style emails. Re-word your emails to make them more familiar, as if you're talking to someone you already know. This is more likely to get through.
- Sending to new addresses
If you are sending emails to addresses you've never used before, this can trigger spam.
- Mass sending emails
There is a limit on the number of emails you can send a day. If you are getting close to or over this limit, Microsoft/Google may assume you are emailing cold-sales emails and send you to spam.
- Duplicating content
Similar to above, if you're copy and pasting email content and mass sending emails, this is almost guaranteed to put you in spam. And rightly - as that is the definition!
What is the WORST THING you could do?
If you want the scenario that will most likely label you as a spam sender, it would be sending sales-type emails to multiple contacts all with similar content. As this is, by definition, spam.
What if I am blacklisted?
Blacklisted = you have been labelled as a spam sender.
If you have been doing any of the things above and are being told that your customers' are finding your emails in their junk/spam folder, you may have been blacklisted by Google/Microsoft. This means you are not trusted. This is a national register.
We can check if you've been blacklisted and put in a request on your behalf to remove you from the register.
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